ppc = instant popularity
pay per click, also known as ppc
or search engine advertising
Pay-per-click (PPC) advertising can have incredible and immediate results – driving traffic and enticing searchers as soon as you set up your account. PPC puts ads in front of the people who are looking specifically for you and can be turned on and off in real time.
A pay-per-click primer
PPC programs display your ad in the right-hand column of results when someone enters your target keywords into a search engine. The highest bidder for each keyword phrase appears in the top spot. Your ad can be displayed an infinite number of times for free (these are impressions). When a searcher visits your website by clicking your ad, you are charged the amount of your bid for the keyword phrase that led them there. SyncSmart PPC projects involve strategic keyword selection, ad writing, and account management.
Benefits of PPC:
- You pick the budget
- Measurable conversion tracking
- Real-time monitoring
- Instant turn-on and turn-off
- Completely trackable over time
- Monitors goals for you
- Gets immediate exposure while building organic rankings
- Fills in the weak spots in your online presence
- Get ahead of competitors where they are
- Be seen where competitors aren't
